The families we ride for
When a soldier of the Indian Armed or Paramilitary Forces falls, the country mourns for a day. The family carries it for a lifetime, a widow who must now provide, children who must still be educated, parents who have lost a son and often their support.
What they need is not a moment of silence. It's what comes next: a dignified, sustainable livelihood, education for the children, and people who don't forget. That's what the money is for.
Why the money stays in India
At the charity ride we used to host in Chennai, riders kept asking a fair question: we raise this money in India, so why isn't any of it used in India? The funds went to a foundation overseas, and the rules allowed no exceptions.
The Amar Jawan Ride is our answer. Every rupee raised here stays here, with the families of the soldiers who gave their lives for it.
Raise first. Then choose, in the open.
We are not tied to a single NGO. Riders, clubs and supporters raise the money; AJR then screens organisations that work directly with martyr families and publishes the choice, the transfer and the proof. Nothing is sent until that's public.
1 · Raise
Riders and clubs raise through personal and team pages. Every payment verified, every donor receipted.
2 · Screen
Paperwork, conversations and site visits with organisations that work directly with the families of the fallen.
3 · Pass on 100%
AJR takes nothing. The partner, the amount and the transfer confirmation are published before a rupee moves.
Full route of every rupee: How it works →
What the money is for
Livelihood support
Skills, seed support and placement for veer naaris, the widows of martyred soldiers, so a family has an income, not just a pension.
Children's education
School and college support for the children of the fallen, so the next generation isn't the one that pays.
Dignity & community
Felicitation at every ride, a seat of honour at the finish, and a community of riders who show up, year after year.
Our commitment to donors
Registration is free and no part of any donation funds the ride itself. Event costs are met separately.
The organisation that receives the funds is chosen after the ride, against published criteria, and named here before a rupee moves.
Confirmation from AJR plus the payment receipt. 80G eligibility depends on the partner chosen and is confirmed with the announcement.
Any donor can hide their name from every public page. Contact details are kept privately for receipts only.
After each ride, a public note on how much was raised and where it went; impact updates from the partner every six months.
Stakeholders and the partner organisation get read-only access to verify totals.